How CRE Professionals Can Benefit From Blogging

As a commercial real estate professional, you may be wondering if blogging will benefit your business. Well, the answer is yes! From establishing yourself as a thought-leader in the industry, there are so many reasons why blogging is worth your time and effort. 

Getting more eyes on your website should be a top priority for your marketing efforts. According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t. Blogging can drive more traffic to your website, which can boost your search engine optimization (SEO).

Being a commercial real estate professional lends itself to a lot of topics to write about. Share your knowledge of the CRE industry in general, write a post about your local market, or let your readers know what they can expect if they choose to work with you. Of course, you can also share information about your current property listings, closed transactions, and reviews from happy clients. 

Boost Your SEO

SEO is the term used to describe a web page ranking organically in a search engine. By including trending keywords and phrases throughout your website, you can influence how often a page on your website shows up in search results. For example, a potential client may be curious about a commercial real estate topic and go to Google to search. If you have a blog about that topic and the phrase they searched for is mentioned a few times, your page could pop up.

Most people only look at the search results on page one, so taking the time to boost your SEO can have a huge impact on your commercial real estate business. As a CRE professional, establish your top keywords that a potential client would be searching for online. Once you establish those keywords or phrases, you can tailor your commercial real estate blog posts to include those words. It is a great way to reach a wider audience without spending more money on advertising. 

Increase Leads

Having a commercial real estate blog gives you the opportunity to increase the number of leads you receive. A blog allows you to reach a wider audience, and attract additional clients to your business. Your blog posts will have an impact on your SEO results, plus, they give you content to post on your social media pages. Blog posts are great content to share with your followers on Facebook, LinkedIn, and Twitter; plus if your followers share your blog post with their followers you can reach an even larger audience. The goal is to continually drive traffic back to your website so you can generate more leads for your CRE business. 

Provide Value

It is important to write posts that provide value to your readers. Identify your target audience, and write topics that they would be interested in. Consider providing tips and solutions for common problems your target audience may have, and then subtly tie in how your business can help solve those problems. You could also start providing testimonials blogs from happy clients you worked with in the past. This gives you an opportunity to both show off your unique value and specifically show how you help your clients.

To provide the most value, share information specific to the commercial real estate industry. By sharing this information regularly, and for free, you can start building customer loyalty as your readers come back again and again for more content.

Establish Authority

Having a commercial real estate blog gives you a platform to establish yourself as an expert in the industry. Your blog posts are a great way to share your knowledge and connect with your readers. Your goal should be to be known as an industry leader and expert, as a go-to source for the most helpful and insightful information. If your business is smaller, this can help you establish as much, or even more, credibility as some bigger companies.

At the end of your blog posts, include a call to action or ask a question to encourage your readers to engage with you. Keep in mind that posting consistently will give you the best results. To start, aim to publish a blog post once a week (ideally on the same day each week). You can also establish a routine of sharing the blog post on your social media platforms, in your email newsletters, and in your other marketing promotions. Your blog posts will help you to build your credibility, your brand, and your authority as a commercial real estate professional. 

You can seamlessly integrate your marketing efforts with your CRM when you use LightBox ClientLook. As the only all-in-one CRM built specifically for the commercial real estate industry, LightBox ClientLook integrates with Mailchimp so you can easily keep track of your email marketing efforts and convert more leads into clients. Schedule a demo today to see how LightBox can help you boost your marketing efforts.

Category Commercial Real Estate