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How to take your CRM business to the next level

Michael Griffin
December 16, 2021 4 mins

Setting goals for your commercial real estate business is the key to continued growth. Our commercial real estate CRM software can help you make 2022 your best year yet. See how you can boost your productivity, get organized, make more money, and take your business to the next level in 2022.

What Is LightBox ClientLook®?

ClientLook® is a CRM (customer relationship management) software. We are proud to be the only all-in-one CRM built specifically for the commercial real estate industry. Our CRM is intuitive and easy to use. No special training required, so you can be up and running right away. Learn more about some of our industry leading features:


If you’re looking to generate more leads so you can build your business, ClientLook® can help. No matter what stage you are at in your career, our prospecting features can help you get organized. Consolidate all of your contacts in one place. From prospects to clients, and even personal contacts, all of their data is together in one easy to reference location. Use notes to keep track of your phone conversations and meetings, and reference every email you’ve ever sent or received from a specific contact. You can even link your contacts to their related properties and deals. With the help of ClientLook®, you’ll take your prospecting success to the next level.

Property Database

The most successful commercial real estate brokers manage their own property database. Become an expert in your local market, track property attributes, and save property photos. Having your own database is a way to differentiate yourself from the competition. ClientLook® CRM makes it easy to create your own property database; simply import your properties that make up your local territory. Within ClientLook®, you can track anything you want about each property. From our pre-configured fields to custom fields, you can create your own property files. Properties can also be linked to other records within ClientLook®, eliminating redundant data entry.

Listing Management

It’s critical to have an updated and accurate list of your property listings. Use the ClientLook® listings module to track listings company-wide. Know how many listings you have, which brokers are responsible for each listing, and track all of the listing details all in one place. Add multiple spaces, connect the right contacts, and click a single button to turn a listing into a comp. ClientLook® offers the most complete and intuitive comp-tracking system out there. Turn comps into a prospecting and sales tool – not just a research tool. You can create presentation quality comp reports in seconds with our built in reporting features.

Email Marketing

Email marketing is one of the most powerful marketing tools in the commercial real estate industry. The problem is, it can be time consuming and hard to manage. With ClientLook®, we make email marketing easy with our integration with Mailchimp. Segment your groups of contacts into smaller segments, and sync them with Mailchimp in real-time. Eliminate manual data entry, and importing and exporting emails lists, with this great feature. Once you’ve sent an email campaign through this integration, you’ll have access to tons of valuable analytics within ClientLook®. Our broker-friendly dashboard shows you how successful each email campaign was. Click on any recipient name to see how that contact is engaging with your emails – from which emails that contact opened to what links they clicked on, this valuable data will give you the insights you need to win more deals and provide better service.

Back Office Assistants

A lot of the busy work you need to do with any CRM is not worth your time. That’s why our commercial real estate CRM includes a team of back office assistants. Our team of ClientLook® experts serve as an extension to your business team, so you can focus on serving your clients and growing your business. They are standing by to handle your data entry and schedule tasks and follow ups. Imagine getting all of your business information logged in ClientLook® everyday – by our team of back office assistants. They can do anything within ClientLook® on your behalf. This differentiating feature can truly transform your business!

Next Steps

ClientLook® Founder, Michael Griffin, hosted a public webinar on December 8, 2021 covering all of the powerful features mentioned above. Take a few minutes to watch his presentation to see ClientLook® in action. Then, if you’re not a LightBox ClientLook® subscriber, schedule a personalized demo of our commercial real estate CRM today. Our sales team is standing by to show you our CRM in detail, and answer any questions you may have.

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